Moxie Vino

Is Decoy Cabernet good?

Good buyabout $25
Bottle of Decoy Cabernet Sauvignon

Yes, Decoy Cabernet is a polished, smooth Cabernet for about $25, a nice step up from grocery basics when you want something that feels a little special.

Decoy Cabernet Sauvignon · Cabernet Sauvignon · California · most grocery stores, Costco and wine shops

Alcohol
About 13.9%
Sweetness
Dry
Grapes
About 94% Cabernet Sauvignon, 6% Merlot (2022)
Made by
Decoy, part of The Duckhorn Portfolio (owned by Butterfly Equity)
From
California (Alexander Valley, Mendocino County and the Central Coast)
Price
About $22 to $27
Calories
About 125 to 135 in a 5 oz glass (estimate)

What it tastes like

Blackberry, black cherry and a bit of vanilla and baking spice. Rich and smooth, with soft grip and a dry flavor that lingers.

Bodylight → big
Sweetnessdry → sweet
Zingsoft → zippy
Gripsmooth → grippy

Is it worth $25?

Yes, as a dinner-party or gift bottle. It is well made and consistent. For everyday drinking, Louis M. Martini gives you similar quality for a few dollars less.

Who it’s for

For people who like smooth, rich reds and want something a step above the usual. Fans of very light reds will find it a lot of wine.

How to serve it

Open 15 to 20 minutes ahead and serve just below room temperature.

The backstory

Dan and Margaret Duckhorn founded Duckhorn Vineyards in Napa in 1976 and started Decoy more than 30 years ago as their friendlier, cheaper label (a duck decoy, get it). Private equity firm Butterfly Equity bought the whole company at the end of 2024. Grapes come from a few California regions, and 18 months in French oak gives it that polished, silky feel.

How it compares

What to eat with it

Questions people ask

Is Decoy wine good?
Yes, Decoy is a well-made, consistent brand, and the Cabernet is its best-known bottle. It is the kind of wine you can bring to a dinner and not worry about.
Who makes Decoy wine?
Decoy is part of The Duckhorn Portfolio, the Napa company behind Duckhorn Vineyards. Private equity firm Butterfly Equity bought Duckhorn for about $1.95 billion in December 2024.
Where is Decoy wine made?
The brand is run from St. Helena in Napa, but the regular Cabernet is labeled California and blends grapes from Alexander Valley, Mendocino County and the Central Coast. The pricier Decoy Limited bottles come from specific areas like Napa Valley.
Is Decoy Cabernet sweet?
No, it is dry. It feels round and smooth, with vanilla and blackberry, but there is no real sweetness.
How much is Decoy Cabernet Sauvignon?
The suggested price is $25, and you will usually see it for about $22 to $27. Costco often has it for less.
What is Decoy Featherweight?
A lighter Decoy line made with less alcohol than the regular bottles. Good if you want a glass that will not knock you over, though the regular Cab has more flavor.

If you like this, try

Where Moxie recommends it

Last checked 2026-10-04. Moxie Vino isn’t affiliated with Decoy by Duckhorn; this is our honest take. Bottle photo: Decoy (Duckhorn Portfolio).